Why Do Landlords Keep Raising The Rent? Is It Out Of Need Or Just Greed?

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Bay Area elections: Rent control on ballots in 6 cities
Why do landlords keep raising the rent? Is it out of need or just greed?

I’ve never paid my rent late I don’t bother nobody I’ve been a very quiet very good tenant for two years. My first years rent increase was $300. My second year increase would be expected to be the same because it was a 10% max. So I decide to leave, after giving my 30 day notice to vacate they then reached out to me and asked me what they could do to make me stay because they value their tenants. Which I told them to learn to value their tenets if that’s what they think they are doing. Because on their website almost 24 hours after submitting my notice, my apartment is already listed for over $300 less than what I pay now. And that’s not including the upcoming increase, I would call that greed. 100%