Eyebrow Lamination.: Between microblading, tweezing, tinting and threading, there's a million different ways we can groom our eyebrows (with varying levels of pain) in the quest for the ultimate Instagram-worthy arches.
Now, there's a new kid on the block claiming to give you your biggest, bushiest, most Cara-esque eyebrows yet. We're talking about Eyebrow Lamination.
It might sound a little like something you would find in an office supplies catalogue, but eyebrow lamination is actually the latest treatment promising you a set of supermodel selfie-worthy brows, minus the pain and the commitment.
Digital Beauty Editor George Driver took the treatment for a test drive and quizzed BBM London co-founder and brow lamination pioneer, Yana Gushchina, on everything you need to know whilst she was there...
What is eyebrow lamination?
'Brow lamination is a new trend in the brow industry and is originally from Russia (where I’m from!). It's the best procedure for taming tough and unruly hairs as it sets them in place so every hair lies in the same direction, giving a just-combed effect. It’s like a keratin treatment for your brows! The best bit is it's vegan and cruelty-free.'
What should your eyebrows look like after lamination?
'After the procedure, your eyebrows will look thicker, fuller, straighter and combed up into the ideal shape. They should look like the ultimate groomed, brushed up eyebrows. The idea is that you won't have to use a pencil to draw in the shape anymore - isn’t that a dream?'
How does eyebrow lamination work?
1.The treatment begins with a consultation to find the right shape and style for your face.
2. A unique vegan and gentle solution is applied to make the hair straight and flexible.
3. A hydrating serum is applied to hydrate the hair.
4. A natural-looking tint is applied (the shade depends on what colour your eyebrows are).
5. Finally, a nourishing serum is applied.
The whole process takes around 50 minutes, costs £75, and lasts for around a month.
Who can get eyebrow lamination?
If you've got unruly eyebrows and don't want to spend hours of your life grooming them, or alternatively, if you've got barely any eyebrows at all and want to give them the appearance of thicker, feathery arches, brow lamination is for you. For those that prefer that Instagram-style super brushed up brow look, brow lamination is going to make your life much easier.
How should I care for my laminated brows?
The brow lamination process can be a little drying, so apply a small amount of oil to your eyebrows everyday. Anything from castor oil to your favourite face oil does the job. Then just brush, brush, brush.
Lamination will straighten your eyebrow hairs and encourage them to grow in the same direction but you'll still need to comb them up for the full feathery brow effect. Finish with some clear brow gel and you're good to go.
How much does eyebrow lamination cost?
Now the innovative brow treatment has made it to salons all over the UK, we called in the expertise of The London Dolls salon owner, Beth Camilleri, to share her knowledge of brow lamination.
'In the studio we charge £60 which includes a tint and shape or if clients do not require a tint and shape it is £40.'
Does brow lamination ruin your eyebrows?
'Like any treatment working with body hair, if it's done correctly, then no,' explains Camilleri. 'The brow lamination solutions vary in potency but can damage the brow hairs if left on for longer than the guidelines, we like to err on the side of caution as not to overprocess them- which can cause breakage and frazzled brows.
'Always moisturise your brows with a thick strong oil like Bybi every day to replenish moisture. Think of it like if you permed the hair on your head you would condition that every time you washed it to keep it looking healthy. Am I right?'
Does brow lamination include tinting your eyebrows?
'Yes it does- sometimes to process can lighten and take out a little colour (not all the time though) and we think this always need to be put back in with a tint', explains Beth. 'Never henna your brows after as this can cause a reaction.'